Pratibha co-founded Orange MonkE after nearly a decade working with B2B companies like GoodFirms, White Hawk Associates, Info Edge, and OpenXcell—where she learned that great content strategy isn't about choosing between awareness or conversion. It's about understanding intent at every stage. She builds content systems that guide prospects from initial research through final decision-making, mapping each piece to the specific questions buyers ask along their journey. At Orange MonkE, content isn't just content—it's a systematic approach to capturing demand, building trust, and driving business outcomes at every stage of the funnel.
6 Min Read 
See more