As content writers, copywriters, and SEO strategists, we remember the first time we published a blog post. The amount of hours we have spend on its research, write-up, and polishing every line of content to make it rank on Google. 

But what many of us fail to notice is that content is not the only thing that can make your blog post rank No.1 position on Google search. There are several other factors to consider, including keyword research, meta titles, meta descriptions, and many more. 

But with Orange MonkE as as your content writing partner and SEO strategist, you can get content that improves your online presence, blog rankings, and website traffic. Our SEO content strategyexperts help you create content that’s both reader-friendly and optimized for Google.

We will help you from choosing the right structure to making your content easier to read and keeping it up to date. Our goal is simple: to increase traffic, improve Google rankings, and convert your readers into potential customers. So, let’s start!

What Google Looks For?

The first and foremost thing you should focus on while creating content is what kind of content Google is going to crawl, and what are the things the search engine is going to consider when listing the content. 

Wondering how it chooses which blog post to show first? It follows certain rules, called ranking factors. Here are the most important content SEO tips that Google looks for:

• Keyword Usage

Start by conducting keyword research to identify your primary keywords, which are highly relevant to your topic. Use the primary keyword in the blog title, the first 100 words, and at least one subheading. You should distribute the keyword naturally throughout the content (aim for 1–2% keyword density).

• User Experience

Google wants users to find content that is easy to read, loads fast, and is mobile-friendly. Hence, you must keep your blog layout simple, clean, and optimized for all devices. 

Even a 1-second delay in page load time can reduce conversions by 7% and increase bounce rates by 32%. Therefore, it is essential to ensure that your reader has a positive user experience when navigating your website to minimize bounce rates.

• Descriptive Urls

Use your URL to inform search engines and visitors about the page’s content, incorporating relevant keywords that accurately describe it. Such descriptive URLs inform both search engines and users about the page’s content before they even click.

Therefore, use simple and clear words as much as possible in your URL. https://www.example.com/clothes/shirts is useful because people can know what they will see on the page.

• Originality

Google favors content that is new and original, hence you should not copy or rewrite from other blogs. Original content generates 67% more leads compared to duplicate or recycled content

Contribute your own tips, ideas, or examples to make content unique and original. Also, ensure that the content is specific to your brand’s voice, personal opinions, or specialist knowledge to make it stand out. 

How To Create A Blog Structure That Works 

Having a clear blog structure helps both Google and your readers. Blogs written with proper structure and formatting are two times more likely to rank in Google’s top 10 results

When your blog is well-organized, people stay longer, and Google sees it as more useful. Here’s how to structure SEO blog writing that performs well.

• Catchy Title

The headline or the title is the first thing that people see on your blog post. Even if your article is amazing, no one will read it without a strong headline. To craft an effective headline, keep your audience in mind – what would make them curious?

Keep the headline short, precise, and clear. A strong title helps your post stand out in search results and immediately tells readers what value to expect.

• Strong Introduction

Consider your intro to be an extended headline. It must capture the reader’s attention, demonstrate that you understand their issue, and clearly outline how your post can assist.

You can also provide a brief summary of what the blog will be about. You can ask a question in your introduction because it will make your post feel more personalized and encourage the reader to continue reading to find the answer.

• Descriptive Subheadings

Subheadings facilitate individuals to read quickly, and therefore clear and catchy subheadings enable them to easily locate what they are looking for. The posts which utilize correct subheadings (such as H2 and H3) receive more traffic  and shares. 

Use H1 for your title, H2 for the major divisions of your post, and H3 to divide up sections within those divisions.  Include keywords in your subheadings so Google knows what your blog is about.

• Proper Paragraphs

Break big blocks of text into smaller paragraphs. Long paragraphs can feel heavy and hard to read, while short ones look simple and inviting. A good rule is to keep most paragraphs around 2–3 sentences.

You should mix short and slightly longer paragraphs, depending on what you’re explaining. Connect your paragraphs smoothly by using linking words, so the whole post feels clear and easy to follow.

• Bullet Points & Numbered Lists

Bullet points and numbered lists make your blog more readable. They disrupt large amounts of text and allow salient points to pop out. You must use them to emphasize vital ideas.

Numbered lists are particularly helpful to display distinct steps or tips. When you use keywords before a list then it can help your blog rank better and even show up in Google’s special answer boxes.

• Internal And External Links

Internal linking directs users to other related content on your website, boosting engagement and SEO. Following internal linking best practices strengthens your site structure and helps Google understand relationships between your pages.

You can connect a single word, a brief phrase, or a whole sentence. At times, you may utilize a link that comes naturally within what you’ve written. Other times, you may introduce a brief sentence simply to provide a useful link. 

• Include Visual Aids

Adding visuals to your blog makes it easier and more engaging to read. Charts, tables, or even brief animations can relieve the reader from having to read extensive text. Visuals also explain things more quickly than words and can be noticed more easily. 

Writing Tips To Increase Readability Of Your Content

Readable content is more engaging and better for SEO. Even if your blog is keyword-optimized, it will not rank well if it’s hard to read. Google values content that is clear, helpful, and easy to understand. Follow these tips for better readability. 

• Use Short Sentences

Short sentences are easier to read and understand, especially for people using a phone. They keep your writing clear and concise, especially for online readers who tend to scan content.

• Keep Paragraphs Short

Big blocks of text are tiring to read. Break your writing into small paragraphs. Breaking up text into manageable chunks keeps your audience engaged and increases the chances they’ll read your content all the way through.

• Use Active Voice

Active voice makes your writing more direct, clear, and lively. It helps readers understand exactly who is doing what. Content written in active voice has been found to improve readability scores by up to 20%. For example, saying “The writer published the blog” is more effective than “The blog was published by the writer.”

• Use Easy Words

Avoid jargon, technical terms, or overly complex vocabulary unless absolutely necessary. Simple words make your content more inclusive and easier to understand, especially for a wider online audience. The goal is clarity, not to impress. 

• Use Variation

Mix up your sentence lengths, paragraph structures, and word choices to keep the content interesting. Repetitive patterns can make your writing feel robotic or flat.  Variation improves flow, keeps readers curious, and makes your content feel more human.

How To Keep Your Content Up-To-Date?

Just because a blog post is published doesn’t mean it’s done. Updating your content regularly helps maintain rankings and keeps it relevant for users, especially when it’s part of topic clusters that support your main content.

• Update Stats and Facts: If you’ve used numbers or facts (like “70% of people…”), check if they’re still accurate. Replace old data with newer ones.

• Add New Keywords: Use SEO tools like Google Keyword Planner to find new keywords people are now searching for. Add them naturally into your blog.

• Improve Clarity: Reread your blog and fix any parts that seem confusing or too technical. Add examples or simpler explanations.

• Update Meta Title & Description: These are the short lines that show on Google when someone sees your blog in search. Make them fresh, clear, and attractive. Add your keyword too. A well-optimized meta description can increase CTR by up to 5.8% in search results 

• Re-promote the Blog: After updating, don’t forget to share the blog again on social media, in your email newsletter, or even build a few backlinks. This helps bring new traffic.

Conclusion

Write your blog for real people but also make it easy for Google to understand. That’s what SEO blog writing and SEO content strategy are all about — smart writing backed by strategy.

Ready to try? You should use the tips from this blog in your next post and start seeing the difference. 

For the right guidance, you should contact us. Our team at Orange MonkE is here to help you create content that ranks, attracts traffic, and grows your online presence.