How An International Online School Achieved 6,590 Organic Clicks in Just 3 Months

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From Zero Visibility to Google's First Page:
A Complete SEO Transformation

6,590

Total Clicks

713K

Impressions

3

Months

6.2

Avg Position

About the Client

TypeInternational Online School
IndustryEducation / School
LocationMultiple
WebsitePrivacy Protected
Project DurationOctober 2025 – December 2025 (3 months)
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International Online SchoolObjective

Increase organic search visibility, attract prospective parents and students, and compete with established educational institutions in the International & local market.

The Challenge

When an international online school approached us in October 2025, their digital presence was virtually non-existent. Despite being a quality educational institution, they were invisible where it mattered most: Google search results.

The school needed results quickly. With admissions cycles approaching and competition from established institutions, waiting 12-18 months for traditional SEO results wasn't an option.

Our Strategic Approach

We developed a comprehensive 90-day SEO strategy focused on quick wins while building long-term sustainable growth. Our approach combined technical excellence, strategic content, and local optimization.

We began with a complete technical audit and immediately addressed critical issues:

  • Fixed site architecture and internal linking structure to improve crawlability
  • Optimized site speed and Core Web Vitals scores for better user experience
  • Implemented proper schema markup for educational institutions
  • Resolved indexation issues and submitted XML sitemaps
  • Ensured mobile responsiveness across all pages

With the technical foundation solid, we focused on strategic keyword targeting:

  • Conducted comprehensive keyword research specific to education sector
  • Identified high-intent keywords parents use when searching for schools
  • Optimized title tags, meta descriptions, and header tags across all pages
  • Restructured content to align with user search intent
  • Created location-specific landing pages for local search visibility

We amplified their presence with targeted content and local optimization:

  • Developed high-quality content targeting parent pain points and questions
  • Optimized Google Business Profile for local search visibility
  • Built consistent NAP (Name, Address, Phone) citations across directories
  • Created comparison content addressing "school vs school" searches
  • Implemented ongoing content updates based on search trends

The Results: Month-by-Month Growth

October 2025Clicks:   ~1,796  | Impressions:  ~117,850

Project Kickoff – Building the Foundation

On-page optimizations took effect. Site began ranking for long-tail keywords. Traffic increased 30x from baseline. Local SEO efforts started yielding results.

November 2025Clicks:   ~2,218  | Impressions:  ~183,793

Acceleration Phase – Breaking Through

Content strategy paying off. Rankings improved for competitive keywords. Achieved first-page rankings for multiple education-related searches.

December 2025Clicks:   ~2,723  | Impressions:  ~478,298

Sustained Growth – Compound Effect

Maintained strong performance. Authority building efforts compounding. Multiple keywords now ranking in positions 1–10.

Key Performance Indicators

 

6,590

Total Organic Clicks

From virtually zero to nearly 7,000 clicks in 90 days

713,000

Total Impressions

Over 700K times their site appeared in search results

6.2

Average Position

Achieved page 1 rankings across target keywords

What This Means for the Business:

Nearly 7,000 prospective parents and students discovered International Online School through organic search—traffic that continues to compound month-over-month without ongoing advertising spend. At an average inquiry conversion rate, this represents hundreds of qualified leads for their admissions team.

Ongoing Optimization Opportunities

 

Click-Through Rate (CTR) Optimization

Click-Through Rate (CTR) Optimization

Plan your content calendar like a pro

Position Improvements

Position Improvements

21-point checklist for perfect SEO

Keyword Expansion

Keyword Expansion

Define your unique brand voice

Content Depth

Content Depth

Calculate your content marketing ROI

Key Learnings & Takeaways

 

Ready to Transform Your Business Online Visibility?

Your website is struggling with online visibility, we can help. Our proven process has helped business like yours from being invisible to dominant in their international/local markets.

Ready to Transform Your School's Online Visibility?

We'll analyze your current search performance, identify your biggest opportunities, and show you exactly how we'd grow your organic traffic.