SEO, everywhere you go on the internet…this term will follow you like a shadow. What is it really?
Hint: SEO is an integral part of every online business.
In this blog, we will learn what exactly SEO is and how your business can benefit from it.
What is SEO?
SEO, also known as Search Engine Optimization, is a process where you optimize your business website to rank higher on Search Engine result pages (SERPs).
But why would someone go to such a length to appear on the first page? To understand this, let’s imagine you are searching for the best legal services near you on Google.
There will be thousands of results for legal services, but chances are you will click on the first three search results! Don’t believe us? When was the last time you even went to the 2nd or 3rd page of SERP? Five years ago? Or maybe never.
That’s the reason why SEO is more important. It helps your online business become more visible! You get more customers and thus more revenue.
Types of SEO
Depending on the business, you will find different types of SEO. Some of the popular types include:
1. Local SEO
If you have a physical store with a physical address, local SEO is what you will need. It helps you reach users within a specific location. For example, suppose your business is located in San Francisco. In that case, local SEO will help you connect with only those users within your vicinity and not someone living in Utah or Asia. It generally focuses on terms like near me or the name of the city, region, state, etc.
2.Enterprise SEO
This type of SEO is useful for large-scale businesses and multinational companies. The main focus here is to rank for frequently searched keywords, high competitive keywords, etc.
3. Ecommerce SEO
E-Commerce is a growing industry. E-commerce SEO is more complex than blog or corporate website SEO. This is because even a small e-commerce site will have millions of pages, which makes it difficult to optimize and promote.
What are the Key Components of SEO?
SEO revolves around three main components. Since SEO can quickly get complex, it has been divided into three major parts. They are:
1. Technical SEO
Technical SEO relates to the technical aspects of websites. It’s an indicator of your website’s health. Without optimizing your site for technical SEO, your website won’t be able to survive.
Technical SEO includes several things, such as making the site blazing fast because neither Google nor users want to wait more than 3 seconds for a website to load. Optimizing for mobile since Google announced mobile-first indexing in 2018, which means Google will first index the mobile version of the site and then the desktop version.
2. On-Page SEO
On-Page SEO includes optimizing the content to rank higher. Google’s primary goal is to develop the most accurate answer for user queries. Hence, they will try to return the most relevant sites for user queries. That’s where optimizing your web pages with On-page SEO helps tremendously.
On-page SEO will include adding optimized meta titles and descriptions, adding keywords, optimizing title tags, making URL user-friendly, etc.
3. Off-Page SEO
Off-Page SEO is for SEO factors that are out of your control, such as backlinks. It’s all about promoting your site.
Link building is one of the critical components of Off-Page SEO. It’s a process to gain SEO backlinks from other websites. The backlinks act as a vote of trust and increase your website’s authority, as long as a link is of high quality and do-follow.
How Orange MonkE SEO Services Can Help You Grow Your Business?
1.Skyrocket your online visibility
Seriously, the main aim of SEO is to help you reach the first page of SERPs. And when that happens, you can be sure that your visibility will skyrocket. At Orange MonkE, we have helped several businesses rank on the first page of SERPs and skyrocket visibility.
2. It Helps You Reach The Right Audience
The Internet is vast. People of every gender, ethnicity, and country use the internet. But does that mean every internet user is your target audience? Of course, not.
For example, If you are selling specific B2B solutions. In that case, you might want to target only C-level executives and business people who can use your B2B solution and have a budget to afford them.
That’s where Orange MonkE SEO helps your target specific audience, who may be interested in your content, product, or service. This will thus increase your conversions significantly.
3. It Brings Qualified Leads To You
There is no business without leads. Whether offline or online, every business depends on leads to stay afloat. But chances are, not all the people who visit your store or site will turn into leads.
That’s where Orange MonkE SEO services help you attract quality, qualified leads by tailoring your message only for specific audiences.
The best thing about our SEO lead generation is that the leads come voluntarily. You do not have to force them to visit you and try your product. This is why SEO leads convert 14.6% compared to just 1.7% in traditional marketing.
Key Takeaways
SEO is one of the most powerful tools in digital marketing. However, most people have little to no successful SEO campaign experience.
That’s where Orange MonkE marketing services help your business grow. As a marketing service provider with over a decade of experience, we know the right tools and strategies to make your SEO campaign a success!
