What is SEO? How Can it Help You Grow Your Business?

Types of SEO

Depending on the business, there are different types of SEO. Some of the popular ones include:

1. Local SEO

If you have a physical store with a physical address, local SEO is what you need. It helps you reach users within a specific location.

For example, if your business is located in San Francisco, local SEO will help you connect with users nearby, not someone living in Utah or Asia. It generally focuses on search terms like "near me" or the name of a city, region, or state.

2. Enterprise SEO

This type of SEO is useful for large-scale businesses and multinational companies. The main focus here is to rank for frequently searched, highly competitive keywords.

Key Components of SEO

SEO is made up of three main components. Since SEO can become complex quickly, it is divided into three major parts:

1. Technical SEO

This involves the technical aspects of a website and is a key indicator of your website’s health. Without optimizing your site for technical SEO, it won’t be able to perform well.

Technical SEO includes things like making the site load quickly (because neither Google nor users want to wait more than 3 seconds for a site to load) and optimizing for mobile devices. Since Google introduced mobile-first indexing in 2018, it now indexes the mobile version of your site before the desktop version.

2. On-Page SEO

On-page SEO is about optimizing your content to rank higher. Google’s goal is to return the most accurate and relevant results for a user’s query. Optimizing your web pages through on-page SEO greatly helps with this.

This includes adding optimized meta titles and descriptions, using keywords effectively, optimizing title tags, making URLs user-friendly, and more.

3. Off-Page SEO

Off-page SEO covers elements that are outside of your website, such as backlinks. It’s all about promoting your site.

Link building is a critical component of off-page SEO. It involves gaining high-quality backlinks from other websites. These backlinks act like votes of trust and increase your website’s authority, especially when they are from reputable sources and are “do-follow” links.

How Orange MonkE SEO Services Can Help You Grow Your Business?

1. Skyrocket Your Online Visibility

The main goal of SEO is to get your business to the first page of search results. At Orange MonkE, we’ve helped many businesses reach this goal and significantly boost their online visibility.

2. Reach the Right Audience

The internet is vast and filled with users from all walks of life. But not every internet user is your target audience.

For example, if you’re selling B2B solutions, you want to target C-level executives and business decision-makers who are likely to need and afford your services.

Orange MonkE SEO services help you focus on your specific audience—those who are most likely to be interested in your content, product, or service—leading to better conversions.

3. Attract Qualified Leads

Every business needs leads to survive. But not every visitor to your website will become a lead.

That’s where our SEO services come in. We help you attract high-quality, qualified leads by tailoring your message to the right audience.

The best part? These leads come to you voluntarily. You don’t need to chase them. SEO-generated leads convert at a rate of 14.6%, compared to just 1.7% from traditional marketing.

Key Takeaways

SEO is one of the most powerful tools in digital marketing. Yet, most people have little to no experience running successful SEO campaigns.

That’s where Orange MonkE’s marketing services come in. With over a decade of experience, we have the tools and strategies to make your SEO campaign a success and help your business grow.