Even the most loyal customer can get bored with only repetitious and plain content. To keep them interested in your business, you must try to be creative and plan different content formats to catch their attention.
But how?
The best way to catch the attention of new potential customers and keep the existing ones hooked with your products is to keep them engaged and wanting more!
What to do?
Create a variety of fun and interactive marketing content, choose more engaging formats, play around with emails, and leverage every touch point with impactful content!
Almost everyone creates content online, whether it be a TikTok video, a post on Instagram, a long-form blog post, or even a simple tweet. Creating different types of content to post on social platforms and your website can take your marketing strategies to the next level!
Why Are Various Content Essential For Businesses?
As a business owner, you must know just how hard and expensive effective marketing can be in today’s world. Hiring marketing experts and content writers can take a big chunk of your annual budget! Still, reaching your targeted audience can be tricky among all the content posted online daily.
Hence, if you use more than one kind of content format to target potential customers, there is a higher chance that you will get to them.
Using different means to reach new customers, you can gain more online traffic and improve your brand reputation. Various content formats also help your brand name to get famous and gain the trust of potential customers.
What Are The Different Types Of Content Formats Used By The Top Businesses?
Check out various types of content formats your business should have!
Below we have given the hottest content format a business should have.
1. Blog Posts
You always want your customers to be aware of your services and products, and blog posts are one of the best ways to do that!
Using related keywords and placing them strategically in your blogs can improve your business’s SEO. Blog posts can help you build authoritative content with your expertise when done right!
2. Social Media Posts
Social media platforms are one the most important places for business marketing strategies, with more than 3.96 billion users worldwide.
With platforms like Facebook, Instagram, TikTok, and more, much potential content can be created covering all aspects of your business. You can leverage the high user base of popular platforms to lure customers to your business!
3. Landing Pages
Disruptive Advertising
Concise and succinct landing pages always help you gain loyal customers for your business.
Using your business website by creating an exciting and informative landing page can be a great way to use your resources to their total capacity. Including your company information, online shop, and FAQs can persuade potential customers to purchase your products!
4. Video Contents
The best way to showcase your product or service and highlight its best features is by creating video content!
Using professional-looking high-quality video content to accentuate the purpose of your product can attract more potential customers easily. Video content tends to help your consumers see the realistic and practical side of your product!
5. Infographics
Infographics are a great way to visualize complicated ideas and concepts by simplifying them using bright colors and exciting graphics.
Catch your customers’ attention using infographics and get them hooked on your products and ideas by creating attractive infographics and placing them in your long articles or posting them on social media. They are very efficient in driving traffic to your website with their vibrant colors!
6. Image Contents
Images can help showcase your business and products, like video content when words simply fall short!
Creating image content is more straightforward than making videos and takes much less time and energy. Image content can help drive traffic to your website by posting them on social media sites like Pinterest, Twitter, and more.
7. Q&A Contents
Every new customer has questions and doubts about businesses they have not used before.
Using Q&A and FAQ posts to clear any queries new customers might have can help them to complete their purchases without doubting your services. You can also hold online events where your consumers can ask you anything they want to build trust and loyalty!
8. Email Newsletters
Keep your customers updated with your business’s latest upgrades and information to ensure you do not lose them.
Email newsletters are the perfect way to deliver exciting offers or new information about your business to your customers. You can focus on your long-lasting customers by reminding them of the deals and offers they can get by purchasing your products!
9. Podcasts
Did you know that according to a report by Statista, this year’s expected podcast ad spending is 1.73 billion U.S dollars?
Using podcasts to reach Millennial and GenZ customers can be very efficient for businesses! Podcasts can be educational and informative audio content that helps you emphasize your business goal and purpose.
10. Brochures
While online content is trendy and has a wide user base, having physical content to promote your business is also essential.
Brochures are fliers or tear sheets containing information about your business and can include special offers, coupons, and other customer discounts. You can hand them over to customers leaving out of your shops or other streetwalkers.
11. White Papers
White papers contain contents that help your customers understand the purpose of your product and how it benefits them.
While other contents focus primarily on driving traffic to your website or attracting new customers, white papers focus on persuading your visitors to complete their purchase.
12. Ebooks
Providing your consumers with long articles without breaks can make them quickly lose interest in your content.
Ebooks help you organize your content in small chapters and help the reader stay interested in your business. You can also repurpose your content by adding your existing blog posts to your ebooks.
13. Webinars
Want to increase your brand awareness, establish your brand name, and engage with your customers? Webinars can help you do that!
Webinars are almost similar to class attendance; they are informative and help you gain new exciting information. With webinars, you can educate and promote your business at the same time!
14. Interview
Interviews are very similar to Q&A content, but they include a host who asks interesting questions to the guest.
These interviews can be more interesting than a written Q&A and can attract new customers to your business. Inviting famous guests to your interviews can reach a wider audience.
We have reached the end of our lists, but the possibilities are endless. You can personalize each content format to create unique and refreshing content for your customers!
How Various Contents Help Build Your Brand!
With all the new content constantly trending over the internet, creating such content
Improve your business’s long-time marketing growth. Creating such content helps you reap good results by strengthening your brand reputation over the years.
Choosing the best content marketing types for your digital marketing strategies can be confusing and expensive. But using correct content types to promote your business can help your business grow organically.
Clever placement of keywords in your landing pages or blogs, researching well for your content, and following the latest trends closely can help you understand how the digital marketing industry works. Once you get the hang of these things, you can quickly generate organic website traffic for your business.
Connecting to your audience through this content can take time and patience, but once you start seeing traction, you will gain long-term results and massively impact your business!
